Facebook Rolls Out Prompts to Track Data After Apple Announces Privacy Change

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Facebook on Feb. 1 rolled out a new security feature that requests users’ permission to let the tech company track their activity, a move that could clash with Apple’s latest privacy update plans.

Beginning Monday, the social media company introduced a test encouraging some users to respond “Allow” or “Don’t Allow” to prompts that pop up when they open the Facebook app on iOS devices, CNBC reported.

The tech company says its prompts will tell users that by allowing it to access their activity, they will receive personalized ads, and will be able to back businesses that rely on ads to reach customers.

It comes as Apple’s Senior Vice President of Software Engineering, Craig Federighi, announced last week that the company’s scheduled privacy update to iOS 14 will allow users to opt in to tracking from third-party app developers, including Facebook.

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