“If half the country has decided that Trump is qualified to be president, that means they’re not reading any of this media, and we’ve lost this audience completely. A Trump victory means mainstream media is dead in its current form,” they said.
“You’ve got the major disruptions underpinning everything — strategically, platform-wise, consumer technology — no matter what happens in the election,” the executive told the magazine. “And then if Trump wins, all of a sudden you’ve got this other pressure on everything. There’s brand damage. He undermines trust in the media. It’s just going to add a level of complexity.”
