After facing backlash, Target will limit which stores sell LGBTQ-themed merchandise for Pride Month.
Last year, the retail giant became the target of a boycott for selling "tuck-friendly" bathing suits, LGBTQ onesies for babies, and other pro-trans and pro-LGBT merchandise. Target later removed some of the LGBTQ products — or moved them to less trafficked areas of their stores — after losing billions of dollars in market value.
The backlash resulted in a sizeable drop in revenue for the second quarter of 2023.
