Some consumers are now calling to boycott the candy company for its "woke" approach to support the LGBTQ community.
Skittles is a product from the Wrigley Company, which is a division of Mars, Inc.
When visiting Skittles.com, the top of the page has a clickable option titled, "SKITTLES Pride," and when clicked, the animation says, "There’s a story in every rainbow."
.@Skittles is trying to turn your kids into BLM & LGBTQ+ activists. Their packaging also features a drag queen.
— Libs of TikTok (@libsoftiktok) August 11, 2023
Skittles have gone completely woke. pic.twitter.com/jjlkc7uOaL