Plant-based meat sales down in US as customers dislike taste, price: report

A new report released by the Good Food Institute (GFI) has found that sales of plant-based alternatives to real meat, seafood, eggs, and dairy in the United States declined in 2023.

Data showed that while those who bought plant-based substitutes in previous years continued to do so, companies failed to entice new customers.

According to GFI, unit sales were down 9 percent in 2023 while dollar sales fell by 2 percent. As a result, the plant-based food market in the US went from being worth $8.2 billion the year before to $8.1 billion.