Big Media Dishonestly Slam 'Big Soda'

On Wednesday, "the Cook County (Illinois) Board of Commissioners repealed the penny-an-ounce levy on sweetened beverages it passed last November." 

The inflammatory "Big Soda" label appears frequently in press coverage of this reversal of what the government-always-knows-best crowd had thought was a major nanny-state victory, and reflects the fact that many in the media are quite unhappy with this turn of events.

The Cook County tax took effect on August 2, and will now go away on December 1.The statement quoted in this post's opening comes from a report at the Chicago Sun-Times by Rachel Hinton. Within that article is a link to an "analysis" by the paper's Lynn Sweet headlined "Big Soda beats Bloomberg in Cook County tax fight."

It's difficult to pinpoint when "Big Soda" began to be seen as an acceptable label in supposedly detached, objective journalism. But the term, obviously coined and popularized to equate the consumption of sugary drinks with other evil "bigs" throughout corporate America (e.g., Big Tobacco, Big Oil, etc.), appeared frequently in the wake of Cook County's repeal, which includes the City of Chicago.

Sweet herself used the term in her content as well as her headline.

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