Mark Zuckerberg's snub of White House could backfire

Mark Zuckerberg had a choice to make this week.

The Facebook CEO could either go to Washington to meet with President Donald Trump, along with nearly every other marquee CEO from the tech industry, or skip it and prepare for a Chicago rally for people who'd created social-support groups on Facebook.

Zuckerberg, who loudly criticized Trump's decision to withdraw from the Paris climate accords in early June, chose the latter. Facebook was alone among the five most-valuable U.S. tech firms in not sending a top executive to the White House meeting.

At that same meeting, a top official from Facebook's chief rival—Alphabet Chairman Eric Schmidt — sat at the table with Trump and praised the President's pro-business agenda, saying it would create "big opportunities" for U.S. firms.

The contrast between the two companies, which together dominate digital advertising, is stark when it comes to U.S. government relations.

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