‘It Was A Mistake’: Bud Light Execs Reportedly Scrambling To Undo Dylan Mulvaney Damage

Bud Light Truck by Rusty Clark ~ 100K Photos is licensed under Creative Commons

Senior executives at Bud Light parent company Anheuser-Busch were reportedly not informed about the company’s partnership with transgender influencer Dylan Mulvaney, with one source claiming the move “was a mistake.”

Earlier this month, Mulvaney revealed a partnership with Bud Light, sharing an image of a personalized beer can depicting Mulvaney’s face. In the days that followed, a spokesperson for the company confirmed the partnership stating Mulvaney was just one of “hundreds of influencers” the company worked with in order to “authentically connect” with consumers.

“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public,” the spokesperson continued.

Bud Light Truck by Rusty Clark ~ 100K Photos is licensed under Creative Commons

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